Saturday, October 11, 2008

Labels:

Este articulo me parece interesante que lo lean porque muestra una
forma de afrontar la crisis financiera.

Esta orientado al sector tecnologia pero tambien es aplicable a otros
sectores y quiza a las finanzas personales....

http://www.techcrunch.com/2008/10/09/benchmark-capital-advises-startups-to-conserve-capital

La ultima parte del articulo es buenisima, en resumen las ideas qie
mas me hacen sentidi a mi son tres:

1) Todos estamos expuestos a la crisis, no nos salimos del promedio
aunque mi psique se defienda argumentando lo contrario

2) Estos son tiempos de frugalidad en que cada centavo quie gastemos
tiene que ser justificado. Con una actitud de frugalidad saldremos
fortalecidos de la crisis. Esta frugalidad se podria llamar "tener un
control apretado de mis finanzas"

3) El talento mas adecuado en estos tiempos es la adaptabilidad, esta
se fundamenta en una comprension de que en la economia las reglas han
cambiado de un momento a otro y pueden seguir cambiando, por lo tanto
hay que desarrollar habilidades de adaptabilidad para sobrevivir y ser
cada dia mas fuerte en tiempos de crisis

A continuacion la parte final dek articulo mencionado antes, espero
les sirva este articulo y las consideraciones que hice arriba para ir
tomando en el dia a dia las decisiones mas acertadas en estos tiempos
de crisis.

***


You may know that I am involved with Zillow. They did a survey of
their users to ask what they thought was the current impact on home
prices across America. The average answer was that homes in America
were down 20 30% in value. The survey then asked what the user
thought had happened to the value of their own home. Miraculously
they thought their own home had retained value against the odds!
Surprised? It is human nature.

As most of you read this, you will be thinking in the back of your
mind why your company is different than the average company like these
homeowners) and why you are the exception that doesn't need to take
(action right now. This could be a rationalization.


I recently asked an entrepreneur who survive the dot-com crash in 1998
how that experience has shaped the way he ould advise people on
running a startup.

He had a list at the tip of his tongue (included now):

1. You don't realize how fast things spin out of control. There are
self‐reinforcing negative affects in a downturn.

2. Don't spend money until you have to.

2.a
Don't move out of your office until you are sitting on top of one another

2.b. Don't hire any incremental employee until you just can't stand it

2.c. Don't get more capacity in your data center until your site is
going down



3. Better to be "late to the party" than to be early and run out of money

4. Line item review of the budget every month (legal, accounting, everything)

5. Not just a CEO mindset, but a company mindseta. Everyone must buy
into the processb. But in a calm way - not run for the hills

6. Create 2 or 3 different burn scenarios - know at any point in time
how many months of cash is left.



I include this mainly because it highlights a "very high bar" in
terms of frugality. It's one thing to say you don't "waste money" and
another to live as lean as you possibly can. As mentioned before, in
market downturns, frugality is not only a virtue, but also it could be
the difference between survival and failure. Many great companies
emerged from the 2001‐2002 time‐frame.


Companies built during tough times typically have incredible focus,
great cultures, and a true desire to compete and win in all
environments. For many, this downturn period could be opportunistic:
a real chance to differentiate yourselves from the other players in
the market. However, it is imperative to understand that the
environment has just shifted to one where differentiation will likely
be defined not by aggressiveness, but rather by adaptability.

2 Responses to Afrontando la crísis financiera 2008:

  1. Julio said...

    Muy interesante Tito, me llama la atencion esta parte:

    Better to be “late to the party” than to be early and run out of money

    Un llamado al autocontrol y madurez en el control de los gastos - inversiones, durante este período... pero tambien hay que ver las oportunidades.

  1. Excelente comentario tito, creo que siempre reduce a las soluciones simples financieras de la vida: En tiempo de crisis, evitar endeudarse, gastos frugales y ahorrar lo más posible. Saludos