Tuesday, August 28, 2007

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Most important ideas from Robert Sutton lecture at Stanford on Aug-26-2006

http://edcorner.stanford.edu/authorMaterialInfo.html?mid=1612

Robert Sutton, Co-Director of the Center for Work, Technology, and Organization at Stanford University focuses on what it takes to stimulate innovation and creativity in the workplace and relates the key points from his book "Weird Ideas that Work."


LAS IDEAS

Creativity: Do new things with old ideas...

Vuja-De: Same idea... use old concepts to generate new products/services

Jeff Hawkins: A weird idea (handwriting... train ALL the people in a new handwriting...)... sounds absolutely weird to work... but it worked... why?... it was the solution... (http://en.wikipedia.org/wiki/Jeff_Hawkins)

Hiring People:
Hire not only smart people... hire people who makes things done...

Definition of a dot-com CEO: Same as Mark Twain definition of a Mine: A mine is a hole in the ground with a liar at the top.

Famous Inventors: there is almost always someone involved WHO CAN SELL.

The best idea... NEEDS MARKETING.... MARKET REALLY MATTERS

1 Response to Podcast de creatividad...:

  1. Anonymous said...

    emm... attractive post..